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Big Data and AI Driven Marketing Analytics

Chapter 1: Business Analytics for Professionals
Chapter 2: Conceptual Framework of Business Analytics
Chapter 3: Marketing Analytics for Marketing Decision-Making
Chapter 4: Visualization Tools for Marketing Environment Analytics
Chapter 5: Clustering Tools for Market Segment Analytics
Chapter 6: Classification Tools for Market Targeting Analytics
Chapter 7: Logistic Regression and Forecasting Tools for Customer Behavior Analytics
Chapter 8: Market Basket Analysis for CRM Analytics
Chapter 9: Conjoint Analysis for New Product Design and Development Analytics
Chapter 10: Uplift Modeling Tools for Integrative Marketing Communication Analytics
Chapter 11: Text Mining Tools for Post-Purchase Behavior Analytics
Chapter 12: Digital Marketing Site Analytics
Chapter 13: Digital Marketing Content and User Interactivity Analytics

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Once you have Swift Playgrounds, you can Subscribe and get the Playground Book downloaded to the playground on your Mac/iPad.
Subscribe to Playground Books for the 4 parts-4-1-1-1